Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital & social music, Web 3, ticketing, live streaming, AI and enterprise software.

Seth has recently launched the “Breaking Down the Biz” podcast, which features executives, artists and opinion leaders simplifying big business news topics in the music and entertainment industries.

Seth is a business development executive who spent eleven years with Sony Music, in Latin America and for the Jive Records label, where he oversaw partnerships with the US’ first digital music services. At Sony Latin, Seth created mobile partnerships in Latin America for the artists Shakira and Ricky Martin, resulting in multi-million selling artist phones. Seth was also on the front lines of launching Spotify and Apple Music’s first steps in the Americas.

Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s first music business executive, overseeing its first partnerships with the American music industry.

Seth is a graduate of Columbia University’s College and Business School and is currently on the Adjunct Faculty at Georgetown University.

Recent media appearances include ABC News, CNN, Fox News, Sky, and China’s CGTN. Seth has spoken at the WEF in Davos, Switzerland, Cannes Lions, eMerge Americas, and Digital Entertainment World.